Have you been emotional distancing?

Staying emotionally detached from your vendor client's current situation will bring you clarity and focus to reach their desired needs.

Are your vendors ‘on’ the market or ‘in’ the market?

Is it enough just to be 'on' the market? It has been said that some of the best properties in the world can remain unsold. Why is that? I believe it's because there is a BIG distinction between being 'on' the market and 'in' the market. The simple language change around this, and what it means, can have massive impact.