Do you know how to propose the best possible strategy for your clients? Get real and connect with them! Moving into the space of being a caring and real human being and leaving the Real Estate talk behind will increase the chance they will want to work with you.
Is it enough just to be 'on' the market? It has been said that some of the best properties in the world can remain unsold. Why is that? I believe it's because there is a BIG distinction between being 'on' the market and 'in' the market. The simple language change around this, and what it means, can have massive impact.