Picture this: Spring has sprung, the birds are singing, and the real estate market is abuzz with anticipation. For as long as I can remember, we’ve been told that spring is THE time to buy and sell properties. It’s a narrative that’s become so ingrained in our profession that it’s practically season’s folklore.
But here’s the kicker: What if it’s all a myth?
Join me in Episode 104 of Coaching on the Go as we explore a question that has been tugging at my mind lately. Is spring truly the best time to sell in real estate, or have we been overlooking something right under our noses?
Click to watch the video below to learn more.
I’ve crunched the numbers, analyzed the data, and challenged this age-old belief. What I discovered might just surprise you…
Watch the video now!
Spring has long been considered the darling of the real estate world, a time when flowers bloom, birds chirp, and properties magically sell at higher prices. It’s a season of renewal, and the energy in the market seems to align perfectly with nature’s awakening. But is this belief in spring’s supremacy merely a myth?
Intrigued by this question, I decided to embark on a journey of data exploration, delving into various market statistics and trends over several years. What I discovered was nothing short of fascinating and, I must say, somewhat counterintuitive.
The Data-Driven Reality
First and foremost, let’s address the elephant in the room. It’s true that spring often witnesses a surge in real estate activity. The weather is pleasant, gardens are lush, and homes tend to show their best side. However, the data told a more nuanced story.
I looked at three years’ worth of data, comparing sales performance during the traditional “spring months” (September, October, November) with the often-neglected winter months (May, June, July). The findings were surprising:
Winter Triumphs: In one office, during the combined winter period of those three years, they transacted a whopping 29% more sales compared to the three spring periods. That’s a game-changer!
Minimal Difference: In another office, the difference in sales between winter and spring was a mere two transactions over the same three-year span. Two sales hardly justify the myth.
Spring’s Edge: Yes, spring had its moments. In one office, there were 13% more transactions in the three spring years compared to the preceding winter years. But even this didn’t quite validate spring as the unequivocal champion.
Challenging the Belief
So, what do we make of this data? Should we discard the idea of spring as the pinnacle of real estate success altogether? Not necessarily. The key takeaway here is that we must challenge our beliefs.
Perhaps it’s time to reframe our mindset. What if we approached the winter months with the same gusto, confidence, and enthusiasm we typically reserve for spring? What if we embraced every working week of the year as an opportunity for success?
Unlocking Year-Round Potential
The data shows us that success in real estate isn’t bound to a particular season; it’s about our approach, our strategies, and, most importantly, our mindset. By embracing the entire calendar year with the same fervor we save for spring, we can unlock new opportunities and defy limiting beliefs that may be holding us back.
So, dear readers, I leave you with this question: What if we could make every week, every month, every season our best season in real estate? It’s a question worth pondering as we strive for year-round success and excellence in our profession.
Stay inspired, stay motivated, and let’s make every day in real estate a day for triumph!
Summary:
In Episode 104, we’ve questioned the long-standing belief that spring reigns supreme in real estate and uncovered a deeper truth: success transcends seasons. The data we’ve explored challenges convention and presents us with an exciting opportunity to embrace year-round excellence in our profession. Remember, your mindset, enthusiasm, and determination are the real keys to unlocking your potential. So, let’s reframe our thinking, challenge our beliefs, and embark on a path to success that knows no boundaries. I’m excited to see you all thrive in every season of your real estate journey. Until next time, stay inspired, stay motivated, and keep making every day count!
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Being Bold – Caroline Bolderston
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Caroline Bolderston
With over 17 years of industry experience Caroline has a track record of personal high performance and exceptional results. Taking her passion for Real Estate sales and her genuine interest in sharing her expertise to develop others, she was the creator of the Belle Property Academy which has delivered many $1M agents and high performing sales teams.