It’s around this time of year that we start to think about timing and the last auction campaigns or our last sales campaigns for the year. This is also a great time to look at some advantages to coming to market and shifting your vendors thinking to understand why this is a great time to sell.
If you have pipeline sellers who are starting to think perhaps they’ve run out of time to come to market this year… In this episode Coaching On The GO you’ll have some tips for important conversations to open up your seller’s thinking and see if you can influence their desire to take advantage of what might actually be best for them.
Click to watch the video (or simply read the summary) below to learn more.
Let’s look at the three advantages to coming to market now:
00:35
The number one, the most important thing to know is there’ll be less competition.
Most owners will know that their chance of getting the best price is when they’re not competing against 5, 10 or 15 similar properties.
So less competition at this time of year is going to be an absolute advantage for them.
Generally speaking, owners are probably waiting until February or March.
Do they want to be a part of that? Where they are fighting for the buyers? Or do they want buyers fighting for their listing because it’s one of the only ones available?
01:09
The second advantage is all that pent up demand from buyers in the lead up to Christmas. For whose wanting to purchase something before the end of the year.
Why not take advantage of that? because that situation creates competitive conditions or some tension that you can take advantage of right now.
01:31
And advantage number three is actually the inherit market risk. When we don’t know what we’ll be faced with early next year yet we know exactly what we’re dealing with right now.
So it comes down to the kind of risks that they may or may not want to take.
01:47
I trust that those three advantages will give you some key conversation starters for your pipeline. For those who are thinking about to postponing going to market into the next year.
01:58
It’s time to open up your vendor’s thinking and see if you can influence their desire to take advantage of what might actually be best for them.
02:05
Thanks so much for your time team. I hope that helps and I look forward to seeing you soon with the next coaching on the go.
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Caroline Bolderston
With over 17 years of industry experience Caroline has a track record of personal high performance and exceptional results. Taking her passion for Real Estate sales and her genuine interest in sharing her expertise to develop others, she was the creator of the Belle Property Academy which has delivered many $1M agents and high performing sales teams.