What are your intentions around growing your relationships with potential clients? It is not enough to only take the passive road of contacting clients via written communication. In order for you to build your relationships and grow your business you need to deliver your message to them verbally. Creating an assertive mindset will help you to take every opportunity and turn it into an environment to win more business.
Click to watch the video (or simply read the transcript) below to learn more.
Here is another Coaching on the Go Moment from real estate coach Caroline Bolderston.
Today I wanted to look at what your approach is, is it passive or assertive? What I mean by this is, the approach to building your relationships, your business, your CRM and getting to know property owners. Is it passive or aggressive?
When I talk about aggressive, I am not talking about being a pushy, salesy or aggressive sales agent. I am actually talking about your intention.
Is your intention passive or aggressive?
In one of my coaching sessions, my client has been working on building relationships in a core area, yet his relationships are not growing as quickly as they should. This is because he is taking the passive road in his intention for communicating and growing his relationships.
There is a simple model I want to share with you which looks at the ascension model building profile, awareness and communicating to get the outcomes you need to grow your business.
Level One: Letter Boxes
Communicating in the letter box is important, however is very passive. It is written and not verbal.
Level Two: Inbox Communication
The next level up is inbox communication. You will have their details through an inquiry or an open home. You are communicating in a written form to their inboxes.
Level Three: SMS Communication
This involves messaging them via SMS. I know a lot of agents who work within these first three levels and are finding it hard to get to the next level.
Level Four: Voice Mail
Once we move away from that passive, written communication we move up to the next level. Voice Mail. They are hearing your voice, they are not taking the call however you can still verbalise a message to them.
Level Five: Voice to Voice
This is either on the phone or in person. Whether it is at an open home, or you are delivering invitations to an open home or marketing report. If you see somebody, have a business conversation with them.
Do not take the passive approach and take the opportunity for that aggressive intention to ask them if they have any future real estate plans you could help them with. Take the moment. Shift up from being passive and it’s time for you to get aggressive with your intention and get the outcomes you need to grow your business.
If you have a genuine desire to serve your clients, work hard and become the best you can be – contact me via the section below to discuss how coaching can work for you.
