I want to talk about something that’s already coming up in my coaching sessions—agents shifting their focus to 2025 before the year is even over. Now, I know it’s been a challenging market, and it’s tempting to coast through these final weeks. But I’m here to tell you: December 2024 still holds tremendous potential, and what you do now will have a direct impact on how you start 2025.
The truth is, December could be your secret weapon if you approach it the right way. There are still opportunities to be won—and if you check out now, you could miss out on some of the best deals of the year.
Join me in Episode 116 of Coaching on the Go as we explore how maintaining momentum in December can unlock incredible opportunities.
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In Episode 116, Don’t Write Off December – A Critical Message for Agents
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Why You Can’t Afford to Check Out Early
I get it—this time of year can be exhausting. After months of hustle, the idea of wrapping up early and picking things up in January feels like a relief. But here’s the hard truth: if you stop now, you could end up with three months without a deal.
Think about it. If you don’t pursue December sales, you’ll likely take a break in January, and most agents won’t start running campaigns until after the long weekend. That means you could be waiting until March 2025 for your first sale of the new year. And let’s face it—three months without a deal is an entire quarter lost, and we only get four quarters to hit our goals.
Two Key Auction Saturdays in December
Here’s the good news: December 2024 still offers great opportunities to close deals. There are two prime Saturdays—7th and 14th December—perfect for auctions. That gives you 11 days before Christmas to run campaigns, generate interest, and lock in sales.
When many agents slow down, the ones who stay active will stand out. Buyers still in the market are motivated to close deals before the end of the year. With fewer listings available, your properties will get more attention, increasing the chances of achieving standout results for your clients.
It’s About Serving Your Clients—And Your Business
As agents, our focus should always be on what’s best for our clients. If sellers are open to launching campaigns now, it’s essential to offer them the December option. Some agents aren’t even presenting it as a possibility, and that’s a missed opportunity—for both the clients and your business.
By closing deals in December, you’ll give your sellers the chance to move forward sooner and secure results before the year ends. It’s a win-win for everyone involved.
Momentum Matters for a Strong 2025
Another reason to stay active: momentum. Starting the new year with deals already in the works makes a massive difference. Instead of scrambling to generate leads in January, you’ll already be ahead of the game, with listings and campaigns in motion.
Kicking off 2025 with momentum will allow you to focus on building your pipeline for Q1, giving you a much stronger start than if you wait until March for your first sale.
Reframe Your Thinking and Finish Strong
I know it’s easy to assume that nothing meaningful happens in December, but that’s not true. In fact, some of the best deals happen during this period—precisely because other agents have checked out. I encourage you to speak with more experienced agents, and you’ll find that December can be one of the most profitable times of the year.
It’s all about mindset. Yes, it’s been a tough market, and yes, you’re probably tired. But those final weeks can be the difference between a slow start to 2025 and hitting the ground running with deals already under your belt.
The Time to Act is Now
So, here’s my message to you: don’t write off December 2024. Stay bold, stay engaged, and give yourself the best chance to finish this year strong. Those two Saturdays—7th and 14th December—are still up for grabs. Make the most of them.
The decisions you make today will set the tone for the first quarter of 2025. Don’t leave deals on the table. Instead, take action now and start the new year with momentum and confidence.
Summary:
In Episode 116 of Coaching On The Go, Caroline Bolderston challenges real estate agents to rethink the final quarter of the year. With many agents focused on 2025, Caroline explains why maintaining momentum in December can unlock incredible opportunities. She breaks down key auction dates, warns against three months without deals, and encourages agents to stay engaged for a stronger start in the new year.
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Caroline Bolderston
With over 20 years of industry experience Caroline has a track record of personal high performance and exceptional results. Taking her passion for Real Estate sales and her genuine interest in sharing her expertise to develop others, she was the creator of the Belle Property Academy which has delivered many $1M agents and high performing sales teams.