Right now the buyers’ desire to get engaged to get committed to the process is really weakening, their need to wait is increasing – ” wait to see” or “wait for the market to drop”. If you’re feeling it, then I really hope that you are shifting your strategies.

 

Click to watch the video (or simply read the transcript) below to learn more.

00:00:01,440 – 00:00:04,260
Hey, it’s Caroline Bolderston here with coaching on the go.

00:00:04,830 – 00:00:08,039
My question is, are you feeling it?

00:00:08,700 – 00:00:21,780
What I’m referring to, of course, is the shifting market. I’ve had so many of my clients speak to me this week about how they’re feeling it, really feeling it out there, buyers’ sentiment is waning.

00:00:21,810 – 00:00:38,310
Their desire to get engaged to get committed to the process, is really, really weakening, they’re kind of doing a hands off or wait and see type thing or wait for the market to drop. If you’re feeling it, then I really hope that you are shifting your strategies.

00:00:38,930 – 00:00:56,300
Talk to the buyers in the language they want to hear. We cannot now defend the price the thinking it’s all about record sales and, you know, having multiple bidders on every property that is probably gone. So you need to shift how you speak to your buyers.

00:00:56,300 – 00:01:11,810
Tell them what they want to hear. You know, what, how are you going in the market? How long have you been looking? What are you sensing out there? What does that mean for you in terms of your purchasing? You need them to tell you where they’re at and what they’re thinking because they’ll say, oh, look, we think the markets dropped and we think it’s going to come off.

00:01:12,140 – 00:01:25,040
And this is where you shift that and you say you know what I agree. Now is the time that buyers have been waiting for it’s so different to last year, I bet you’re glad you didn’t buy last year because the opportunity is now in this climate.

00:01:25,630 – 00:01:55,330
That’s where you need to be so bring that conversation to the table. And then the second thing if you’re really feeling this is please make sure you have your a buyer lists and your double A buyer lists really sharp and tight keep those buyers close. And just to define it for those of you who need a little refresher, your a buyers are at the peak of their buying cycle buying now making offers but nothing to sell your double A buyers, they’re the ones you want to stay close to the minute they buy.

00:01:55,000 – 00:02:08,020
They are listing their property for sale. You need those two lists really clear. You need to sharpen your language about it and let them know how exciting for you the market shifted. How can I get you into something while these conditions last?

00:02:08,410 – 00:02:13,240
That’s it for me team. I hope that’s useful. I look forward to seeing you next time. Bye for now.

 

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Caroline Bolderston

Caroline Bolderston

With over 17 years of industry experience Caroline has a track record of personal high performance and exceptional results. Taking her passion for Real Estate sales and her genuine interest in sharing her expertise to develop others, she was the creator of the Belle Property Academy which has delivered many $1M agents and high performing sales teams.

Tags: authentic salesBe on your buyers sidebest real estate coachbest real estate coursebuyersreal estate coachingreal estate sales strategiesshifting real estate market